Singapore, February 2, 2026 – HeyMax, a leading loyalty and travel rewards platform founded in 2023, announced the successful completion of its latest funding round, with participation from Tenity, reflecting strong investor confidence in the company’s innovative approach to unifying fragmented rewards ecosystems across Asia.
Since its US$2.7 million seed round in July 2024, HeyMax has achieved remarkable traction, growing to over 150,000 users and issuing more than 500 million Max Miles annually. The platform now connects consumers with over 800 participating merchants, including major brands such as Trip.com, Shopee, Starbucks, and foodpanda.
Asia’s loyalty market remains highly fragmented, with consumers juggling multiple programs that offer limited cross-border utility and merchants struggling with high customer acquisition costs. HeyMax addresses these pain points through its flagship currency, Max Miles, which enables true interoperability across brands, credit cards, airlines, and hotels.
“HeyMax is solving a real inefficiency in the rewards landscape. Their traction to date validates strong product-market fit, and their interoperable approach transforms rewards from isolated marketing tools into a shared engagement infrastructure that benefits both consumers and merchants. This is why we’re doubling down.”
– Zhen Zhen Ong, Investor at Tenity
The platform allows users to earn Max Miles when shopping with participating merchants and redeem them for flights, gift cards, or transfer them to more than 30 airline and hotel programs, including Cathay, ALL Accor, and Qatar Airways. For merchants, HeyMax delivers meaningful value creation by lowering customer acquisition costs, enabling more efficient and performance-driven reward spend, and increasing repeat customer engagement.
The new funding will accelerate HeyMax’s product capabilities with a focus on AI-empowered rewards experiences that simplify earning and redemption for consumers. Beyond its current presence in Singapore and Hong Kong, HeyMax plans to expand into Japan, Taiwan, and Australia by the end of 2026.
This investment comes at a time of record travel demand and growing appetite among Asia’s consumers for greater value from their travel rewards. The funding demonstrates strong investor confidence in the travel loyalty segment and HeyMax’s unique position to capitalize on this market opportunity.
About HeyMax
Founded in 2023 by four former Meta engineers, HeyMax is headquartered in Singapore and operates a loyalty and travel rewards platform that accelerates and unifies rewards across brands, cards, airlines, and hotels. The company combines deep product expertise with regional understanding of how consumers engage with rewards and travel across Asia. For more information, visit www.heymax.com.
About Tenity
Tenity is a global innovation powerhouse shaping the future of finance and technology. With hubs in Zurich, Singapore, Tallinn, Madrid, London, and Istanbul, Tenity blends venture capital, innovation partnerships and global ecosystem access to create value that compounds.
Through its unique hybrid model, Tenity helps ambitious founders grow, supports corporates in making innovation actionable, and gives investors early access to high-potential deal flow. Since launch, Tenity has partnered with 65+ leading institutions, supported 1,600+ startups, and runs innovation programs in over 15 countries. Across continents and industries, Tenity connects what’s next and backs those bold enough to build it.
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