LONDON, 20 January 2026 – Tenity, the global innovation powerhouse shaping the future of finance and technology, announces its participation in AAZZUR Ltd.’s oversubscribed £2 million funding round.
LONDON, 20 January 2026 – Tenity, the global innovation powerhouse shaping the future of finance and technology, announces its participation in AAZZUR Ltd.’s oversubscribed £2 million funding round. The investment underscores Tenity’s commitment to backing transformative fintech infrastructure that enables brands and platforms to integrate financial services seamlessly.
AAZZUR‘s orchestration platform addresses a critical market need: enabling businesses to embed financial products—across banking, cards, lending, and wealth—without the operational complexity of building in-house solutions. The funding round brought together strong UK and European investors including Haatch Ventures, Alert Venture Foundry, Alumni Ventures, Great Stuff Ventures, Tenity, and Tyr Ventures. In a turbulent start to the new year, where the demand for seamless, modular embedded finance solutions has never been more apparent, Tenity identified AAZZUR as uniquely positioned to capitalize on the shift toward collaborative fintech integration.
“I believe that most companies and brands won’t become fintechs themselves but will increasingly collaborate with fintech partners. That’s where real value is created: new revenue streams, stronger customer loyalty and, ultimately, competitive edge. AAZZUR is uniquely positioned to enable this shift. They make it possible for any business to embed financial services in a true LEGO-block way, without needing deep technical skills… much like Shopify empowered businesses to build online stores without becoming tech companies”
– Maxim Leer, Principal at Tenity, led the investment from Tenity’s side.
The funding will support expanding use cases across banking, cards, lending and wealth, accelerating go-to-market and marketing to scale customer acquisition and partnerships, and strengthening category leadership for orchestration as the simplest route to integrating financial products. AAZZUR has demonstrated strong year-on-year revenue growth and plans to deploy the new capital to expand use cases across multiple financial verticals, accelerate go-to-market activities, and strengthen its position as the premier orchestration platform for fintech integration.
Tenity’s decision to support AAZZUR stems from several key strengths they’ve identified in the company. The team demonstrates exceptional resilience while combining entrepreneurial DNA with deep market expertise. AAZZUR has successfully achieved product-market fit and delivers tangible value to major brands, which is clearly reflected in the strong traction gained over the past year and the company’s triple-digit growth trajectory.
“In 2020 we pivoted into what became “Embedded Finance”, we were one of the first in Europe to do Orchestration, and the Tenity team (then F10) helped us with our first positioning and essential market/user feedback. Over the years Tenity has been an excellent partner to AAZZUR and we are excited to see them invest through a new vehicle. Their support is invaluable to us.”
– Philipp Buschmann, CEO of AAZZUR.
The investment aligns with Tenity’s mission to connect ambitious founders with the resources, expertise, and networks needed to scale. Through its hybrid model combining venture capital, innovation partnerships, and global ecosystem access, Tenity continues to back companies building critical infrastructure for the future of finance.
Haatch, leading this funding round, shares a similar vision for AAZZUR’s potential to transform the embedded finance landscape “Embedded finance is moving from ‘nice to have’ to mission-critical, but most teams do not want to stitch together vendors and maintain the plumbing. AAZZUR is solving that problem with an enterprise-grade orchestration platform that accelerates time to market and lowers integration cost. We’re proud to support the team as they broaden the platform across banking, cards, lending and wealth, and push category leadership.”
– Scott Weavers-Wright, OBE Co-Founder & General Partner, Haatch.
For Tenity, this investment represents a strategic bet on the infrastructure layer that will power the next generation of embedded finance. As brands increasingly seek to monetize their customer relationships through financial services, orchestration platforms like AAZZUR become critical enablers of this transformation. The investment strengthens Tenity’s portfolio in fintech infrastructure and aligns with its thesis that the future of finance will be built through collaboration rather than vertical integration.
About AAZZUR
AAZZUR delivers embedded finance orchestration across banking, cards, lending, and
wealth, powering card, loyalty, and expense solutions with enterprise-grade flexibility. Its
award-winning Fintech Platform-as-a-Service accelerates time to market and revenue while
cutting tech costs. With modular front-end blocks and flexible middleware, AAZZUR
connects clients seamlessly to the wider fintech ecosystem. Fast, trusted, and cost-effective,
up to 10x cheaper and 4x faster than building in-house, AAZZUR is the smarter way to
embed finance.
About Tenity
Tenity is a global innovation powerhouse shaping the future of finance and technology. With hubs in Zurich, Singapore, Tallinn, Madrid, London, and Istanbul, Tenity blends venture capital, innovation partnerships and global ecosystem access to create value that compounds.
Through its unique hybrid model, Tenity helps ambitious founders grow, supports corporates in making innovation actionable, and gives investors early access to high-potential deal flow. Since launch, Tenity has partnered with 65+ leading institutions, supported 1,600+ startups, and runs innovation programs in over 15 countries. Across continents and industries, Tenity connects what’s next and backs those bold enough to build it.
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