This is a high-impact 12-week hybrid program designed to help international startups and scale-ups validate and launch their U.S. go-to-market. It combines structured customer discovery, mass outreach to U.S. prospects, and a dedicated U.S.-based resource to build your initial U.S. sales funnel. The program culminates with a two-week immersion in Silicon Valley and participation in TechCrunch Disrupt 2025.

Ideal for international founders ready to test and adapt U.S. market assumptions, begin structured sales outreach, and establish a localized growth plan. Best suited for companies entering the U.S. market for the first time.

Remote Phase: August 18 – October 18, 2025 I Onsite Phase in San Francisco: October 20 – 31, 2025 I Conclusion & Transfer: November 1 – 14, 2025

Structured U.S. customer discovery interviews
Dedicated U.S.-based project manager (“U.S. employee #1”)

Outreach to 2,000+ U.S. contacts
CRM setup and reporting dashboards
Legal, financial, and operational setup support
Office space in San Francisco for 2 persons

2 full access tickets to TechCrunch DisruptPitch at Demo Day during TechCrunch Disrupt

Yes, the two-week onsite component in San Francisco is mandatory. It provides critical in-market exposure, networking, and investor visibility. The remaining 10 weeks are conducted remotely.

Yes. Program fees include office space and TechCrunch Disrupt tickets for two team members. Travel and lodging are not included.

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The program fee is €24,900 and includes: Full program participation, TechCrunch Disrupt tickets for 2, Office space for 2 in San Francisco - Not included: travel, meals, lodging, U.S. visas. Payment terms: 50% upon admission, 50% due before start.

Founders should reserve time for:
2–3 discovery calls per week
Weekly debriefs

2 weeks stay in San Francisco
Group sessions onsite in San Francisco
Pitching at Demo Day during TechCrunch Disrupt

Your dedicated U.S.-based project manager handles outreach, appointment setting, and dashboard tracking. You attend discovery interviews and participate in insight debriefs.

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Yes, good English communication is important to engage effectively with U.S. prospects and investors.

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Tenity and USA Launching Pad may choose to invest or introduce you to U.S. investors. While not guaranteed, the program is designed to generate early traction and insights that make you investor-ready.

You’ll receive:
A localized U.S. GTM plan validated directly with potential U.S. customers
Pipeline of qualified leads
CRM + outreach data

2000+ qualified contacts in format ready for import to CRM of your choice
Visibility from TechCrunch
Follow-on support available through USA Launching Pad’s Market Penetration program.

USA Launching Pad offers shorter validation programs (e.g., Market Discovery) to assess readiness and build your go-to-market plan with investor-grade data. You can also apply to a future Tenity-USA cohort.

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This program is designed for first-time U.S. market entry. If you already have rapidly growing U.S. sales, we recommend USA Launching Pad’s Market Penetration program to scale and optimize your GTM.

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You will walk away with:

A tested U.S. value propositionCRM of 2,000+ targeted leads
Validated GTM plan
Initial traction data for investor use

This program is not pitch-focused. It’s designed to execute customer discovery, build pipeline, and refine GTM strategy based on real U.S. market signals. Think execution, not theory. Expect contact with potential U.S. customers, not coaches and mentors.

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Your main point of contact is a U.S.-based project manager from the USA Launching Pad team (your 'U.S. employee #1'). You’ll also interact with USA Launching Pad’s founders, senior GTM advisors, subject matter experts, and Tenity’s global startup team.

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Apply through the button at the top or bottom of this page. Selected teams will be invited for a screening call. After your application is approved, confirm your spot with a signed agreement and a 50% deposit. Early application is recommended.

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You don’t need to prepare anything. Once you are admitted to the program you will receive information and pre-work assignments. These will take 4-5 hours to complete.

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If this is your first U.S. expansion and you do it on your own, the risk is very high that it will not work, take much longer than expected and cost much more than planned. The team of USA Launching Pad, on the other hand, do nothing but U.S. expansions. They have built a proven methodology, learned many tricks and insights and provide a working environment perfected for customer discovery and scaling up sales in the USA.

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If your customers in the USA are mostly pilots, POCs and your U.S. sales are not rapidly growing, you should strongly consider this program to further de-risk and accelerate your U.S. expansion. If you have rapidly growing sales in the USA, then this is not the program for you. There is a Market Penetration program from USA Launching Pad which might be more suitable.