Brigitta brings a wealth of experience and a remarkable track record in the world of design and innovation, particularly within the financial services and healthcare sectors. Previously at her own design and innovation consulting agency, Brigitta collaborated with top-tier financial services and healthcare companies. At Tenity, she's a Partner Innovation Lead, leading corporate innovation programs for key partners.
If you work at a corporate and are looking to do workshops for innovation, then you may:
At Tenity, we operate as an open innovation ecosystem for corporates and startups. Part of that is helping corporates with bespoke corporate innovation programmes, where we run multiple workshops that help train, educate and align everyone on the team.
Over the years, we’ve run hundreds of workshops for corporates like SIX, UBS, Julius Baer and more. Personally, I’ve been an innovation strategist since I first worked at Credit Suisse, and I now work at Tenity as a Partner Innovation Lead, where I run workshops for our corporate partners.
In this article, I’ll share my experience running workshops and details about how we run ours at Tenity:
Note: Is your company looking to do corporate innovation workshops? Reach out to us to see how we can help you.
Corporate innovation cannot be done in just one workshop. It should happen across an entire programme, where every step has very tangible outputs which are communicated with the corporate team, sponsors and key stakeholders.
So when does it make sense to kickstart an innovation programme? The straight answer is: whenever a company has decided it’s time to instill more innovation within the organisation.
Based on my experience, these triggers usually take place when:
What does a workshop look like in practice? The best way to explain this is to look at how we run workshops at Tenity:
There are a few principles by which we run workshops at Tenity:
1. The goal is for you to eventually run your own innovation workshops
Working with someone one-off to do a workshop will only take you so far. If you really want to be responsive to future opportunities, your company needs to have the resources in place to run your own workshops.
That’s why when we first work with a corporate partner, we invest time setting corporate innovation strategy objectives together, and a big part of our workshops is doing trainings and bootcamps.
2. You should be able to repeat them as many times as necessary
Our workshop programmes are very structured and follow a specific framework and playbook. These resources are shared with you so that you have everything you need to run them yourselves. Ideally, you can then embed this into your operating model for the best success.
By making workshops part of your DNA, we’re able to help you build a portfolio of new ideas, while also supporting you build an internal team that can experiment with new ways of working together.
3. Workshops should speed up the process of innovation
A lot of corporates struggle with executing fast because of the number of people involved in every step. Our objective with these workshops is to reduce the time between creating a new product and its arrival on the market. We do this via incremental innovation management that makes it easy to quickly incorporate market responses.
Here’s what a typical Tenity innovation programme looks like in practice:
The purpose of this phase is: To define the starting point of the current situation (business, operational or organisational) and identify future opportunities.
You can’t start running workshops without first understanding where the business stands in the current situation. That’s why in this phase, we’re trying to understand the strengths and weaknesses of the corporate.
We ask questions like:
Based on this initial analysis, we then see how we can combine these strengths with a new technology or new capabilities, as well as new potential new markets. We then assess and evaluate the profit potential and business model.
With this “audit” we can then narrow down into areas where we see that there is high potential and good chance of success. The goal is to find a solution problem fit as well as build a minimum viable product. Here’s what this looks like on a step by step basis:
The output after the exploration phase is:
Once the “challenge space” (the challenge the corporate wants to solve) is established, we then continue onto the next stage.
The purpose of this phase is: To agree on who the key customers or key users are, understand what their current experiences are and what the opportunities are. Based on this understanding we set up hypotheses on what type of solutions we can look at.
Here’s what takes part in the discovery phase:
Throughout this phase, there’s a lot of fast learning, back and forths, and testing. Our objective is to end up with a solution that we have a high confidence that works. We’ll also end up with strong feedback from end-users, colleagues, stakeholders and define a sprint plan to deliver ideas. We want to start thinking about, “how can we build it into the minimum viable product?”.
And that’s when the last module comes in:
The purpose of this phase: To turn ideas from previous phases into workable MVPs, which can also be tested and grown in the market.
Here’s what this phase consists of:
Now that you hopefully understand better how we run innovation programmes, why do corporates like to partner with us? Here are a few reasons:
At Tenity, we operate as an open innovation ecosystem. Within our ecosystem we have corporate partners, startups, mentors and a lot more:
As Luigi Vignola, Head Markets at Julius Baer, explains:
“It’s a bit of a laboratory for us. We can throw in questions and see if somebody can come up with a smart solution without using too much of our own resources, which are largely committed to the day-to-day processes.”
By being surrounded by so many different parts of the innovation ecosystem and by partnering with both startups and corporates, we’ve seen a lot of different use cases. That’s knowledge that we share with our corporate partners, and comes through in our workshops.
We don’t only work as a facilitator, but we can also critique, consult and help direct our corporate partners a lot more easily. We’ve developed an experienced gut instinct over the years, and it’s in our DNA. It means we are a lot more poised to support corporates on their innovation journey.
Most innovation ecosystems operate across multiple verticals. But not us: we primarily work in financial service and insurance. This gives us much deeper expertise and experience that also comes through via our workshops and corporate trainings.
We’ve helped large financial institutions like Julius Baer, UBS and SIX partner with startups, and use that partnership to enable corporate innovation. Some examples include:
And many more. You can read more about how corporates and fintech startups have collaborated here: Corporate Success Stories
It can be hard to understand what successful corporate innovation looks like if you haven’t experienced yourself.
At Tenity, we were born from corporate innovation. We were initially part of SIX, the Swiss Stock Exchange, and then eventually we spun out into an independent company. The Tenity team itself is composed of people who come from big corporations, including Credit Suisse, UBS and Zurich Insurance.
We’ve seen corporate innovation from an internal perspective, and via our startup incubation and accelerator programmes, we also see the ins and outs of working with startups. These two perspectives put us in a great position to advise corporates.
We also understand that to drive innovation process is more than matching a company with a startup. We support every step of the collaboration, from first meeting to MVP to ensure a collaboration lasts.
Corporate innovation workshops are an excellent way for corporates to learn how to innovate effectively and build this into their operating system. Fintech is an area where many new opportunities are springing up, and our corporate innovation workshops are an ideal opportunity for corporates to get in on the fintech act and learn about the latest trends.
If you’re looking for support with corporate innovation workshops, reach out to us to see how we can help you.