Applications Are Open: Visa Innovation Program Europe Expands to the Nordics & Baltics

We’re excited to announce that the Visa Innovation Program Europe (VIPE) is expanding to the Nordics & Baltics for 2025!

For the first time, fintechs from Sweden, Finland, Norway, Denmark, Iceland, Estonia, Latvia, and Lithuania will have the chance to join this collaborative platform designed to scale solutions, build partnerships, and transform financial services.

Why apply?

The Visa Innovation Program is not a traditional accelerator. It’s a non-equity collaboration program created to give fintechs the opportunity to work directly with Visa and leading financial institutions. The focus is on real business opportunities — pilots, proof-of-concepts, and commercial deals that help startups grow.

‍By joining, fintechs gain:

Direct access to Visa’s global network of experts, technology, and partners.

Pilot opportunities with financial institutions to validate and scale.

Tailored mentorship to sharpen your business model and strategy.

Visibility in both regional and international fintech ecosystems.

‍

What we’re looking for in 2025–26

Aligned with our master theme — Payments Unlocked: Building the Future of B2B Money Movement — we are scouting fintechs innovating in:

1. Borderless B2B Payments

Making international payments feel as seamless as local ones, powered by Visa Direct, AI-driven FX, RegTech, and embedded cross-border finance.

2. Embedded Payments

Invisible, intelligent, platform-native payment experiences using APIs, tokenization, BNPL, marketplace orchestration, and mobile-first tools.

3. Innovative B2B Flows

Unlocking new opportunities in commercial payments with virtual cards, automated reconciliation, Visa B2B Connect, and blockchain-based supply chain finance.

‍

Key Dates

‍Applications Open: October 7, 2025

Applications Close: October 27, 2025

Selection Day: November 5, 2025

Program Kickoff: December 4, 2025

The Nordics and Baltics are already recognized as some of the most advanced digital economies in the world. With VIPE now live here, fintechs have a unique chance to accelerate growth, prove their solutions at scale, and collaborate directly with Visa and leading partners.

Be part of the future of B2B money movement. Click here to apply now!

‍